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From Flatline to Fully Booked: How Salto Served Up Success
Facing stagnant growth and considering closure in the competitive Italian restaurant scene in Toronto, Salto partnered with us in the summer of 2023. Instead of giving up, they doubled down with our help on an irresistible event hosting offer, transforming a potential ending into an evergreen revenue stream. Now, Salto's weekends are booked solid with events, proving that a fresh approach can not only reignite growth but turn the tables on the competition.
New Website, On-Page & Technical SEO Optimization, Paid Ads (Meta), Social Media Marketing (Organic Content)
Squarespace, Facebook, Instagram, Tiktok, Linkedin, Google My Business
Project Overview
Facing last orders in Toronto's cutthroat Italian dining scene, Salto Restaurant & Bar didn't just add more specials – they partnered with us and cooked up an irresistible event-hosting offer. The result? Forget fading out; their weekends are now a hot ticket, proving that sometimes, the best way to conquer the competition is to throw a better party.
Key Ingredients for Salto's Turnaround:
- Event Hosting Strategy: We helped them find their niche (and fill their tables).
- Lead Generation Powerhouse: 53 event leads in 45 days, costing less than your average cocktail ($7-10) and worth a whole lot more ($1,174 average!).
Execution
Facing a full house of challenges, Salto Restaurant & Bar spiced things up by partnering with us. Our first course of action? Crafting an event hosting offer so tempting, it practically booked itself. We then built a digital storefront that’s more Michelin star than street food stall, optimizing everything from the foundation (technical SEO) to the decor (on-page). To spread the word, we launched targeted ads on Meta and cooked up engaging social media content across platforms, ensuring Salto was seen, desired, and fully booked. Think of it as a multi-course marketing menu designed to deliver one thing: a packed house.
Our Secret Sauce:
- Developed an event hosting offer that’s the talk of the town (and filling every table).
- Implemented a digital marketing strategy with more flavor than a truffle pasta: SEO, paid ads, and organic social media, all expertly combined.
Results
In just 45 days, our digital marketing campaign for Salto Restaurant & Bar wasn't just a flash in the pan – it served up a whopping 53 high-value event hosting inquiries. We're talking about leads so good, they practically waltz in the door with a reservation in hand. And the price for these golden tickets? A mere $7-10 a pop, less than what you'd pay for a decent appetizer. But here's the real feast: each lead boasts an average value of $1,174! This isn't just a campaign; it's a recipe for ROI so delicious, it'll leave the competition hungry. Consider it a masterclass in turning clicks into clinking glasses and empty tables into sold-out sensations.
The Numbers:
- 53 event leads in 45 days – that's more action than a Saturday night dinner rush.
- $7-10 cost per lead – pocket change for high-roller results.
- $1,174 average lead value – now that's what we call a profitable partnership
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