Keston Leader

Keston Leader is the President & COO of Growth Boss, a Mississauga-based digital growth agency helping businesses attract, close, and retain more customers. With a passion for client success and a hands-on approach to marketing and business growth, Keston brings strategic leadership and real-world expertise to every project.

Articles by

Keston Leader

Your Checkout Is Leaking Revenue: How to Fix the 70% Cart Abandonment Problem

Ecommerce

Your Checkout Is Leaking Revenue: How to Fix the 70% Cart Abandonment Problem

7 out of 10 shoppers abandon their cart. Learn the checkout fixes and recovery tactics that can boost your ecommerce revenue by 50% with zero extra ad spend.

April 1, 2026

TikTok Has 40 Million Buyers: Your Social Commerce Playbook for 2026

Social Media

TikTok Has 40 Million Buyers: Your Social Commerce Playbook for 2026

58 million people are buying on TikTok in 2026. Learn how to set up TikTok Shop, build creator partnerships, and run live shopping that converts at 30%.

April 1, 2026